COP Practical: Intentions for the Project

The main aim for this project is to explore ways in which Authenticity can be created within digitally created artwork, avoiding all traditional analog methods, taking inspiration from the honest quality seen within Hockney's iPad drawings. I intend to create a set of processes(?) and rules for my campaign that will challenge the artist, and hopefully create an outcome that is truly authentic. also in order to promote the brand. I will be looking into why Authenticity is important to the development of the brand (Brand Theory) and how this is created. 

A list of the outcomes I'm intending to create for the project:

•  'Made For You' Campaign - I intend to create a campaign for Lush Cosmetics that promotes their brand values of authenticity through the medium of digital Illustration. 
• The campaign will include Branding/promotional material that will remain in keeping with Lush's brand aesthetic.
• Short Video/Documentary recording each partaking artist's creative journey - The purpose behind this will be to accompany a piece of artwork, in order to help the audience to understand the time/value behind creating it, therefore adding value to it. 
• Shop window display including the final responses from me(an artist also taking part in the campaign).