Walter Benjamin - Loss of aura and authorship within mechanically reproduced work.
I want to challenge this idea by creating an original/authentic piece of digitally created art. Delete the original file so it cannot be reproduced? more authentic?
Karl Marx - Labour Theory of Value draws comparison from digitally created art to Mass Production.
Because a computer does some of the work for us, the outcome is not as valuable as it would be if it were created completely by hand, because of the time taken to create it. (According to Marx)
I want to challenge the idea of devalued digital artwork, adding value through time spent creating and authorship. This will be displayed through the creation of a video/documentary of the creative process of the final image, a screen recording that will show the amount of time taken - trying to stamp out the belief that the computer does the work for you.
Made You Look - “People don't want to go to Ikea and buy a digital print, they want to go and buy something that is hand made and is signed and is original artwork”
Why is this an attitude? people value things more that are made specifically for them?
Brendan Dawes - "I love all the cool things that digital media has give us; i'm just saying that these tea stains, bent corners, and smudges from the physical world are really important to us - they help mark who we are as human beings, and they tell a story."
- Not using the undo button? creates that unpredictable direct quality that is seen within traditional physical work.
Thoughts
I want to explore ways that authenticity in art is conveyed, through mistakes/ bent corners/scratches ("the small things that make us human")
How to convey the concept of an original piece? Signed at the bottom (edition 1 of 1)
Convey lush's brand values of authenticity and hand made quality through a digitally created piece of artwork.
Authenticity lies within authorship - how can I create authorship through digital means?
Make my own digital brushes, in order to create an image? Experiment incorporating textures into work?
Who are the audience for the poster?
Lush customers, fans of the hand made, 'hipsters'.
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