Experiential Marketing Research

In order to gain an understanding of what already exists within this field, I am researching into Experiential Marketing. 

"Engagement marketing, sometimes called "experiential marketing," "eventmarketing," "on-ground marketing," "live marketing," or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand."

From looking into Experiential Marketing, I have come to find that it is advertising that offers something extra, an extra way to engage with it's audience. More often than not, promotional material that falls under the 'experiential' term, won't be print based - I want to focus on advertisements that perhaps use their medium as a way of communicating. 

Carlsberg created a billboard, with an actual working bar tap that allowed people to try the product. This idea and the use of language 'probably the best', creates a relatable down to earth aspect that not only engages the customer, but helps them build a relationship with the brand. This is quite relevant to what I intend to create because ultimately the advert is heavily print based, with something that makes it feel designed and personal to the customer. 

Reflection

I don't think that Experiential marketing is where my project fits in, in all honesty. I want my project to encompass more than just a billboard/poster but I don't think that it will interact with it's audience as personally as this example.