Overarching Theme
Digital Vs Analog
Specific Subject
How to add value/humanity to digital artwork? I want to challenge the link between digital artwork and mass production, conveying that digital is merely another creative tool that shouldn't be viewed as inferior to physical artwork?
Research Question
To what extent are digital design tools a threat to the illustration industry?
Products
Advertising Campaign posters
Proposed Outcomes
An advertising campaign consisting of range of original edition illustrated print posters.
Media Processes
Digital Brushes
Screen Print(?)
Paper Making(?)
Questions for Feedback
Any more ways a digital image can be translated to a physical artefact? that adds humanity/value/authenticity
Does my project make sense in terms of relation to my question?
What effect would an original print being used as advertising material , have on the way that a brand is perceived? What you see is what you get? Make the brand appear more human?
Any good references?
What are your views on digital art in comparison to physical art?
Brief
Design and Create an ad campaign for a chosen brand. Using digital design tools, design a range of Original edition posters that will be printed and used as promotional material. Convey human quality through use of texture and media process.
Contextual References
Twining’s “Drink It
All In” – Stop Motion advertising campaign
By Parabella
productions
Incorporation of craft
and human element in advertising.
I want to convey
these elements through printed pieces.
Marcin Wolski – Use of
text within image
Visual textural
quality and use of graphic design lends itself to printed campaigns
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