COP Practical: Writing a Brief

I've been really struggling to write explain to other people what my brief is in a clear and concise way. In my head it makes sense but helping other people to understand is proving to be a lot more difficult. 

- A campaign that targets local digital artists to raise awareness of the """injustice"""" that they suffer - (How digital art is devalued)
- Using Digital medium, drawing with a Wacom tablet, the artists will create images to be used on a promotional poster/shop window display for Lush Cosmetics, which will promote the values of authenticity, and the idea of something being made specifically for you. 

- Challenge the view that digital art is linked to mechanical reproduction (Walter Benjamin's theory).

- How can I create value and authenticity through a digital art piece?

How will I create authenticity?

1. Through expressive quality of drawing, mimicking analog methods.
2. A documentary style video to accompany the artwork, that shows the work being made and creative process. 
*** I also want to have emphasis on not using the 'undo' button. (so a video of the work being created will convey that, and create more of a link between the art and the artist). Leading to a bigger campaign? Different digital artists for each Lush store around the world?
3. Signed original prints, date created. 
4. Deletion of original file to validate the authenticity of the work, so it cannot be reproduced. 

The Brief:

Create promotional campaign for Lush Cosmetics that promotes their values of authenticity, highlighting the process of something being made specifically for the audience, in the form of a digitally created, original print.