Initial Idea
- To challenge the idea of authenticity within digitally created work, I want to create a set of original, single edition prints that will makeup a printed advertising campaign. I want this project to challenge the idea of 'mass production', despite the posters/imagery having been made digitally.
- I want to use my images towards an advertising campaign for a brand (Undecided yet, something that needs to have a personal connection with it's audience), because I want to take this opportunity to make work that exists in a commercial context.
- Use a brand that has values of Authenticity, Hand Made, 'what you see is what you get' Quality
BRANDS?
Lush Handmade Cosmetics
 |
| Lush NEW LOGO 2014 |
All products are authentically created.
My work could be printed onto recycled paper/recycled carrier bags (Fits with the brand ethos)
They do not utilize television advertising either, so for a print campaign this brand would be perfect.
My work could be printed onto recycled paper/recycled carrier bags (Fits with the brand ethos)
They do not utilize television advertising either, so for a print campaign this brand would be perfect.
Lush brand authenticity
https://rmtheory2practice.wordpress.com/2013/10/18/authenticity-lush-cosmetics/
A closer look at a uniquely authentic brand.
http://marketinglaura.com/authentic-marketing-lush/
No comments:
Post a Comment