This was my initial idea. To have a graphic poster like a black board (which links with the stores aesthetic). So I feel like I want to use this as a kind of template, to which I/someone will add value through time applied and craft of imagery. I'm a bit stuck on what to draw though, because my idea is more about the process than what's on it, however I would like it to look aesthetically effective. I really like the format of the boxed sheet(right) because I think it has a really basic form/draw in this box kind of feel, which will almost separate the format from the image being drawn, aswell as framing it. I think that the the simplicity of the (left) image has a really throwaway/photocopied feel, which slightly relates to the way Hockney's iPad drawings were exhibited???
I've also reached the conclusion that digitally created works could be devalued because of the use of the 'undo' button. The mistakes that make us human cannot be undone, so conveying these through my work will be vital to the communication of authenticity - Screen record the process of making the poster, proof of no undo. This shall be another experiment towards my final outcome.
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| Inside a typical Lush store |
making my campaign about the mistakes in life that make us human? perhaps not the best message to promote a brand, but I think there's something really romantic and honest about the idea which the audience for the hand made/lush customers would appreciate. The element of honesty I feel provides trust, and makes the brand seem humble.
communicate the honest quality that's seen in Hockney's ipad drawings??? With this whole project I'm taking alot of inspiration from the honest and direct quality seen in Hockney's ipad drawings.
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