COP: Tutorial

Practical

- Practical adding value through print – one offs for lush – the audience of the product.
- How do you make a one off? How is something unique?
- Mistakes – non-reproducible
- Niche culture – requires authenticity – uniqueness
- Theorists about subcultures – the audiences for the hand made is.
- Limited edition - bespoke

Essay

- Historical backdrop could be too much
- Linking historical technological development with industrial change – reception of these changes by society
- Need social theories related to behaviour and technology and creativity – the arts how does technology impact the arts. Handmade and digital (BBC Four Hipsters) 
- William Morris Arts and Crafts movement reaction to the industrial /parallel with todays resurgence of screen print (even in graphic design). 
- Phil Taylor Alchemy of the analogue.
- John berger – Milton Glaser – Walter Benjamin – reproduction the status of the image
- Mixture of historical precedence contemporary comment / theories.
- Books / ebooks – printed newspapers / online newspapers
- Hipster culture BBC Four marketing
- New york times recently went digital – interview with editor on radio 4  http://www.bbc.co.uk/programmes/b07zxgty
- case studies – illustrators work across those platforms
- compare other digital / handmade platforms products
- considering pros and cons of these differing platforms
- link back to your theorists
- perception of digital and mass production that might exist
- Lawrence Zeegan – creative review where is the comment / where is the content?
- Its worth noting that print was a process of mass production.

START WITH TRIANGULATED THEORY – LITERATURE REVIEW – USE THE HISTORICAL EXAMPLES IN AMONGST.

Student Action

Practical

- Look into audience, target market for your niche Campaign
- hipster culture, who are the audience for the hand made?
- Methods of production
- What are you going to draw? do research into Lush, brand ethos, visit stores 
- MAKE SOMETHING

Essay

- More theorists
- make more comparisons between digital and analog products 
- More perceptions of mass production and digital art that exist?