- Making things in an artisanal way, Pale Ale
- Shoreditch London - Contemporary Art, clever developers, constant theme park based around hipster lifestyle
- Post post-modern
- Hipster is relative concept, defined by different people with different agendas
- Being a hipster involves removing yourself from social conforms
- "I'm outside of mass conformist shopping centre looks"
- Authentic - real? not fake?
- "If you have to ask what it means to be hip, you're not hip"
"hipness is a way of resisting the mass society"
"the fake versus the authentic"
"the scientific versus the imaginary"
Relevant in order to help identify the audience for the hand made.
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