New York Times International Edition
- Grown a huge audience within States
- They had never focused on building a wider audience, without trying they were starting to grow an international audience. But noticed that In the digital era, the new york times online gained such a large audience online, people knew what it was online, however not in print era.
- Digitisation of newspaper opened it up to new audiences.
- New generation of readers
- Print revenue is in long term decline 'I think print is going to be around for a long long time'
- Print advertising revenue declining, print circulation revenue is fine
- Digital subscription and Digital Advertising revenue is on the rise
- Newsroom of 1300
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