- "LUSH thrives on its niche selling of organic cosmetics and social responsible behaviour, which is the core aspect of the company."
- The main target audience of the company is working women aged 18-45
- However people who place importance on values/ethics of a company
- Fans of the handmade/Authentic products
Values
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| Screenshot from their 'Values' section on website |
From these few sentences, it is clear that Lush utilise and value the concept of authorship within their brand, conveyed through everything including their furniture in store.
*********Raising Awareness/Ethical Campaigns*******
Lush are really well known for their ethical campaigns that raise awareness of issues around the world. This is is a really good platform for me to use in order to challenge the problems of devaluation of digital art (as to me it is unfair). This is where I could see my campaign developing in a real life context, which I feel is really appropriate.
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