Initial Thoughts
- My overall theme is Analog vs Digital and if or not the incorporation of digital elements in the creative process is helping or hindering the artist.
- My personal interests lie within commercial work, like branding or promoting, so to incorporate these would be key. An event? A product? A campaign that encourages people to do something?
- In my tutorial, we spoke about how creating artwork using digital methods is almost like mass production, and is alot less human. So I am hoping to perhaps challenge this idea of devalued art, because of the way it appears and exists on a screen. At the moment, my instincts are telling me just to make something digitally, and then print it out so that it becomes a physical artefact, but I still feel that this doesn't add as much value to the work that it deserves.
- Printing on to real money?(slightly absurd, but conceptually this would add value to digital artwork in a sarcastic and tongue in cheek way. Feel like the outcome would be very fine art though, which doesn't really relate to my practice)
- (Add value to it by making limited edition prints and deleting the file?) Is it perhaps the 'undo button' that devalues any kind of digital work?
I'm afraid that I am currently going off preconceived ideas, as I have not reached this stage in my theoretical research yet.
Action Plan
More research into attitudes towards digital art
Methods of mass production/Printing
David Hockney - What was the response from his digital iPad drawings?
Really relevant articles that outlines a lot of my points about the Value of Digital Art:
https://www.quora.com/Is-fine-art-worth-more-than-digital-art-Is-there-a-way-to-market-digital-art-so-that-it-can-be-sold-at-an-equal-value
http://veodesign.com/2012/en/07/16/the-value-of-digital-art/
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Another Idea?
As I am currently trying to sway my practice towards existing inside a commercial context, I don't think i'm really that concerned with the value of illustration. In advertising/branding/promotion, the success of illustration is measured in how it communicates.
Milton Glaser
"In a culture that values commerce above all other things, the imaginative potential of illustration has become irrelevant... Illustration is now too idiosyncratic."
I found this quote from Milton Glaser when looking into the current status of Illustration for my essay. It has been speculated that the Illustration industry is dying because of this very reason, and is competing with photography in terms of communication.
"Graphic design's ability to deliver explicit messages makes it a major (if little recognized) force in the modern world: it is embedded in the commercial infrastructure. Illustration, on the other hand, with its woolly ambiguity and its allusive ability to convey feeling and emotion, makes it too dangerous to be allowed to enter the corporate bloodstream. Our visual lives are the poorer for this."
For this idea, I could perhaps focus on existing photography based advertising campaigns (where communication is key), and perhaps improve them through illustration? prove that illustration can convey a direct and to the point message?
Unsure if this pathway is too irrelevant to my essay, as I am ultimately writing about digital v analog, however I find this topic a lot more interesting and relevant to my practice?
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Other Ideas
- Look into how to make my own digital photoshop brush? Make images using it?
- Attempt to incorporate textures, collected from real life, into my images in order to add more value and humanity into my work? However how could I add context to my images?
- Make a set of one off images digitally, and print them onto hand made paper/screen print them, incorporating texture through photoshop brushes?
- Use my illustrations towards branding a product that is connected with money? comment on worth of digital art?
- Make an advertising campaign consisting of a range of limited edition printed posters? Challenges the idea of a disposable flier, communicates a message about the brand?
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