COP Practical: Reference Material

I'm starting to think about what kind of images the artists could create for the campaign. I think that a really appropriate topic would be to create an images based on the labour/workforce behind each product. Who makes them, how they are made, and what goes into them. I want to think about the message that images based on this theme will convey about the brand, what I was looking into previously. 

 

From this, I've also come to find that 'Behind the scenes'/'How its made' videos provide authenticity because it shows the whole process and makes the audience understand the work that goes into them, linking with marx's labour theory of value. This will be another of my techniques that I will employ in my campaign.

In response to the reference material, i did some quick expressive studies of ingredients used in the products. I really like the expressive quality as it feels alot more direct and authentic. I don't think the images are that effective and definitely in need of refinement, however I do like the slightly muted colour palette. To develop/test my ideas, I did a mockup poster for the campaign that my project could become. I like the simple layout of the poster and the textural quality in the background, and I think the colours look really effective. It still has the digital quality that I am trying to subtly avoid, but I think that is created through the use of the bold typeface.