Friday, 9 December 2016

COP Practical: How to create Aura?

As Walter Benjamin states in 'Work of Art In the Age of Mechanical Reproduction', that mechanically reproduced work, loses Aura as it is reproduced;

"The aura is an effect of a work of art being uniquely present in time and space. It is connected to the idea of authenticity. A reproduced artwork is never fully present. If there is no original, it is never fully present anywhere. Authenticity cannot be reproduced, and disappears when everything is reproduced. Benjamin thinks that even the original is depreciated, because it is no longer unique." 

https://ceasefiremagazine.co.uk/walter-benjamin-art-aura-authenticity/

The idea behind my project focuses solely on challenging Benjamin's theory through exploring ways that a piece of art created digitally can be authentic and have 'aura'. In the modern age where design technology has become available, it is important to acknowledge the fact that to be successful(job wise), artists must be willing to adapt and utilise new technology, as seen in David Hockney's iPad Drawings; therefore it is essential to analyse ways that the key element of authenticity can be created through digital means + INNOVATION.
In my recent tutorial, I received some feedback on my digital experimentations with the empty frames I created previously. The reaction to the images were that they felt very direct and expressive, which in some ways communicated a sense of 'Aura'. The subject matter of this particular image also made the connection between the values I am trying to promote, and the labour force behind it which has made a really well informed image. Despite it being on screen, the image encapsulates everything that I am wanting to achieve with the project, and is something that I need to drive further. 

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