I felt that looking into elements such as shape and colour would be really beneficial to my book, thinking of ways I can respond to them visually. I am also researching it for my essay, so this could be an interesting new direction for my ideas. Colour and shape each have their own psychological effects and each generate a different emotion and interpretation (research suggests). These principals are used alot in logo design and branding, because of how research suggests that consumers base their buying decisions ultimately on how a product looks.
In terms of colour and how it is used, it is completely subjective to the context it is used within, for example brown can be fashionable in clothing, yet on a cereal box it would be dull. In terms of environments like disneyland where colour is used so heavily, dull colours like grey brown and black would have a completely different effect - would it lose the magic? the environment? ofcourse it would.
Here I explored the idea of focusing on colours and their importance in creating an effective consumer environment, and perhaps subverting them? For example, would disneyland have the same effect if it's architecture was painted with different colours? I looked into certain places (that I have analysed) that use colour to generate excitement and manipulated photographs in photoshop.
Photoshop manipulation, changing the colour
of Disney's castle + Las Vegas' Aesthetic.
- Colour brown considered dull, boring and unexciting by many.
- Sharp angles are considered aggressive.
***Possible idea for book***
places in different colours?
if the world was painted brown?
subvert the techniques of consumer environments. (Make them look shit)
Shades of brown
Interpretations of brown: dull, boring, frugal, materialistic, lack of humor, lack of sophistication, predictable, cheap and stingy.
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