COP2: Final Book Idea

After numerous ideas and functions for my book, I decided that to demonstrate my understanding of my research, I would like to revert back to my initial idea of changing the colour/aesthetic of certain environments. Although I am concerned it is closely related to my essay, I am conscious that the deadline is quickly approaching and I haven't been successful in finding a better alternative. 

I intend to make a book that explores the aesthetics of a consumer environment. Colour plays a huge role in the decisions we make whilst consuming, and generates a spectrum of emotions. I intend to explore what would happen if these colours weren't present.  My book will be called "If the world was painted brown" and will contain a set of images of consumer environments that look intensely dull, making the viewer question their day to day lives and the consumer choices that they make. 

I have chosen the colour brown because research suggests that it embodies the opposite of excitement. It is believed by many to be dull and boring, which in the setting of consumer environment, completely challenges the idea of colour being used. 

I am intending to use the colour 'Raw umber' in my images, as it is a mixture between grey and brown - the dullest most natural colour. I really like how pretentious the name of the colour sounds, and is something that I would like to explore to perhaps add an element of humour to my book.