COP2: Part 2 - Initial Thoughts

After making my hotdog books and using ideas that are really obvious, I started exploring the aspects I was covering in my essay in a bit more detail. I gained alot of this information from watching youtube documentaries and going from there, which I found to be a really easy way of generating ideas quickly. 

- Pyschogeoraphy - Emotional + Sensory experiences of a location

COLOUR/ SHAPE/ SMELL/ SOUND/ TEXTURE/ LIGHTING/ POSITIONING/ DECOR/ PATTERN

- Theme Parks - Creating new worlds / setting realities aside leads to overspending.

- Colour Theory - 'colours are lights, suffering and joy'

- Psychology - Retail psychology / Supermarket psychology 

Vegetables and fruit at entrance to supermarket element of 'Fresh'. 

Each Isle is a psychological funnel.

- Atmospherics 

Height of shelving - Eye Level (kids cereal at lower level)

Intensity of lights

Style of floors

- How retail stores maximise sales

- Shopping online?

- Ikea

Overshopping

Meandering Path

Maze

Virtual Catalogue

- How not to overshop

Make a shopping list

Don't shop if depressed or anxious

Bring cash, not cards

Take shortcuts through shop?

Triggers - Free Gifts / Half Price / buy one get one free

Apple Stores - why are they all glass?

How to design the ultimate store (based on retail store atmospherics)

Stimuli

It takes 90 Seconds for a customer to decide if they want a product.

Impulse buying. 

When creating this list, I found that keywords and phrases were the most influential in generating visual inspiration, for example 'each isle is a psychological funnel'. I'm really struggling to think of a topic I could make a 12 page book about though???? alot of these visual metaphors would work well for a one off editorial piece.

Within the list are small ideas that I could start to develop for my final book, however nothing has jumped out at me yet and feel that they demonstrate a surface level of understanding into my essay. 

Sample of drawings in response to my research - particularly liked motif of clock to represent the 90 seconds of decision making.