Why are we here?
- Our job is to communicate through type, image and motion
- Have an interest in words, language, message and meaning.
- The ability to construct meaning.
- Communicate message
Visually literate people need to be able to understand.
The ability to interpret, negotiate and make meaning from an image.
For language to exist, there needs to be a shared agreement of what signs, symbols and gestures will stand for.
Syntax
Pictorial structure and visual organisation of elements. also known as the formal elements of
Semantics
The way an image fits into a cultural process of communication. It includes the relationship between form and meaning.
Semiotics
Study of signs/sign processes (semiosis)/ indication/designation/likeness.
Symbol - e.g Logo
Sign - e.g identity
Signifier - e.g brand
Symbol - Symbolises an apple
Sign - It is a sign for an apple product
Signifier - It signifies quality, innovation, creativity etc.
No comments:
Post a Comment