To make the campaign more developed and professional, I decided to write a small article to go on the website, to describe what the campaign involves:
The Made For You Campaign:
Fighting the stigma against Digital Art
Here at Lush, aswell as being passionate about fresh handmade
cosmetics, we are also all about fairness and equality; which is
why we’ve released a groundbreaking campaign, in which we’re
teaming up with local digital artists to bring their work to our UK stores.
We know what you’re thinking, what’s unfair, right?
Well, Theorist Walter Benjamin once said, that mechanically reproduced art loses ‘Aura’ and ‘Authenticity’, basically saying, Art that’s reproduced by a computer isn’t special anymore. In this century, the way that digital art is created and how it exists are aspects that closely relate to Benjamin’s theory... which is a big problem for Digital Artists around the world!
Digital Design Tools are an amazing new invention that allow artists to express themselves in exciting new ways YET STILL beliefs remain that digital art is less valuable.
And it turns out alot of people think the same about Digital Art...
So, what’s our plan?
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