COP2: Part 2 - Initial Images + Idea Development

- Exploration of visual metaphors from my research. I found particular phrases like 'each isle is a psychological funnel' and 'Maze' to be really useful in terms of visual exploration. 

- As I work in a shop, I felt it was necessary to record some images of shop layouts and interiors whilst there. As I was drawing, I felt that I was building up a scene using various elements like lighting, and furniture which inspired an idea. Based on the concept of building up a scene, as each page is turned another element is added, perhaps explaining the effect it has on the customer and the environment? perhaps experiment with transparency and how it effects the design and function of the book. 

I also created a mockup for this idea, using sheets of plastic to get a gist of how it would work. I actually quite like this idea and think it's unique and interactive element is really engaging. I would love to push this idea further, as I feel it is very closely related to my essay. 

- I was also inspired to look into product placement and branding in supermarkets, and the use of bold colours to make products stand out. I could visually explore this by experimenting with composition and layout of the page, and the placing of the object within it. I want to reflect on the idea of products being at eye level, well lit, maybe even think about experimenting with smell and creating an experience within my book? Challenge this idea, make the products off centre, way out of the composition and really dull in colour (representing light).

COP2: Part 2 - Initial Thoughts

After making my hotdog books and using ideas that are really obvious, I started exploring the aspects I was covering in my essay in a bit more detail. I gained alot of this information from watching youtube documentaries and going from there, which I found to be a really easy way of generating ideas quickly. 

- Pyschogeoraphy - Emotional + Sensory experiences of a location

COLOUR/ SHAPE/ SMELL/ SOUND/ TEXTURE/ LIGHTING/ POSITIONING/ DECOR/ PATTERN

- Theme Parks - Creating new worlds / setting realities aside leads to overspending.

- Colour Theory - 'colours are lights, suffering and joy'

- Psychology - Retail psychology / Supermarket psychology 

Vegetables and fruit at entrance to supermarket element of 'Fresh'. 

Each Isle is a psychological funnel.

- Atmospherics 

Height of shelving - Eye Level (kids cereal at lower level)

Intensity of lights

Style of floors

- How retail stores maximise sales

- Shopping online?

- Ikea

Overshopping

Meandering Path

Maze

Virtual Catalogue

- How not to overshop

Make a shopping list

Don't shop if depressed or anxious

Bring cash, not cards

Take shortcuts through shop?

Triggers - Free Gifts / Half Price / buy one get one free

Apple Stores - why are they all glass?

How to design the ultimate store (based on retail store atmospherics)

Stimuli

It takes 90 Seconds for a customer to decide if they want a product.

Impulse buying. 

When creating this list, I found that keywords and phrases were the most influential in generating visual inspiration, for example 'each isle is a psychological funnel'. I'm really struggling to think of a topic I could make a 12 page book about though???? alot of these visual metaphors would work well for a one off editorial piece.

Within the list are small ideas that I could start to develop for my final book, however nothing has jumped out at me yet and feel that they demonstrate a surface level of understanding into my essay. 

Sample of drawings in response to my research - particularly liked motif of clock to represent the 90 seconds of decision making.